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BRIEF- 
Fusion—senior capstone project: a wearable art brand that transforms thrifted and upcycled clothing into bold, one-of-a-kind pieces. It promotes sustainability and self-expression through curated garments, DIY customization kits, and in-store opportunities to create personalized designs. Deliverables included the full brand identity, custom hem tags, a DIY customization kits, shopping bags, character illustrations, handmade merch, promotional materials, and a process book documenting the journey.

FUSION

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LOGO LOCKUP/  VARIATIONS

ILLUSTRATIONS

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STATIONERY

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SPRAY PAINTS

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DIY KIT PACKAGING

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SHOPPING BAG & CLOTHING HEM

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SOCIAL MEDIA

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FUSION MERCH

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HANDMADE MERCH

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